What It Is
A t-shirt that holds its color.
Not just for now. For good.

Why It Matters
Most clothes fade with time. This one doesn’t.It’s dyed to stay with less water, less energy, and zero drama in the laundry.

Color That Stays Thanks to our dyes, darks stay deep. Brights stay bright. Even after 20 washes.

Low Effort, Low Impact Made with 50% less water and energy in dyeing, better for the planet, easier on your conscience.

No Surprises in the Machine No bleeding. No fading. No stress about what you wash it with.

100% Cotton. Fully Reliable. Naturally soft, naturally breathable.
Wears are easy. Feels lived-in from the first wear.

Care Guide Wash cold. Dry low or flat.
Cotton may shrink up to 5%, nothing drastic, just a little more.

Customer Reviews

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  • PERFECT FIT

  • FAIR PRICE

  • PREMIUM QUALITY

  • ULTRA SOFT

  • EASY CARE